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City and Islington College

By November 30, 2016 No Comments

London’s Leading College

City and Islington College are the biggest provider of education for 16-18 year olds in London and change the lives and careers of thousands of adult learners who return to study vocational or Access courses. Welcoming students from Islington to China every year.

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  • To manage and launch a brand new website, along side the biggest summer campaign to date. Managing creative agencies and leading on functional design decisions.
  • Working along side the Head of Marketing to deliver an industry leading web platform with a multi-faceted online marketing campaign.
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  • Successfully project managed the website development project
  • Delivered project on time and on budget
  • Increased website traffic by 30% in 6 months
  • Increase online marketing conversion rate by 12% in 6 months
  • Worked with agency to develop and lead on UX best practices
  • Improved SEO optimisation and rank quality score
  • Improved integration with Google Analytics and other marketing reporting tools.
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