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Upholding standards and public trust in pharmacy

The General Pharmaceutical Council (GPhC) is the independent regulator for pharmacists, pharmacy technicians and pharmacy premises in Great Britain.

It is their job to protect, promote and maintain the health, safety and wellbeing of members of the public by upholding standards and public trust in pharmacy.

IN just over 3 months we directly contributed to:

Wrote and designed the 2015-17 Digital Strategy

100%

Wrote the 2015-17 social media strategy

100%

Drafted the 2016 SEO strategy

100%

Reduced customer service calls

70%

Increased public engagement on online consultations

50%

Overall website traffic

60%

Objective 1.

01. WRITE

We developed GPhC’s digital strategy and organizational development online. Training teams and positioning GPhC as a leader of social media and public engagement.

Objective 2.

02. UX

We led on the transition of GPhC onto a new website platform with improved UI and UX for 2016

Objective 3.

03. Engagement

We implemented a series of video blogs with the CEO and promoted on social media with it’s own campaign. We also supported customer service staff in transforming the corporate Twitter account into a customer service line, mimicking services such as Amazon and Apple.